PETA.org.uk Annual Review 07
Annual Review 2007
Director's Message
Giving Animals a Voice
Animal-Friendly Businesses
The Year In Numbers
PETA Research and Education Foundation
Giving Animals a Voice Giving Animals a Voice

Following a meeting with PETA, luxury department store Harvey Nichols agreed to stop selling foie gras — the diseased livers of force-fed ducks and geese — in its stores. Also, thanks in large part to the letters PETA supporters sent to Councillors of York, Bolton, Norwich and Stockport, the City Councils have taken a stand against foie gras by banning it at council events. York, Bolton and Stockport Councils will also dissuade local retailers from serving or selling this cruel product and will contact the Minister for Sustainable Food and Farming and Animal Health in favour of a UK-wide foie gras sales ban.

Because each bearskin cap worn by the Guards at Buckingham Palace requires the killing of a bear, PETA has convinced more than 200 Members of Parliament to call on the government to replace the bearskins with faux fur. An Early Day Motion to this effect was tabled by Conservative MP Ann Widdecombe and was signed by 138 cross-party MPs.

A PETA US staff scientist earned a seat on a UK government advisory committee, enabling PETA US to influence animal-testing policies. As the science of nanotechnology develops, newly created nanomaterials – materials engineered on an atomic scale to exhibit unique properties (eg, to make steel stronger) – must be tested for their effects on the environment and on human health. PETA US’ nanotechnology expert will work to ensure that in assessing these risks, the government makes full use of modern non-animal testing methods rather than relying on animal tests.

The Rolling Stones agreed to relocate a concert that was scheduled to take place at a horse racecourse in Belgrade, Serbia, after PETA and other groups informed the band that the noise and vibrations would cause the 300 resident horses to panic and harm themselves in their attempts to flee.

The meat industry tried and failed to "shoot the messenger". After PETA erected a billboard linking meat consumption with the obesity epidemic among British children, several meat trade organisations complained to the Advertising Standards Authority (ASA) that the billboard was "offensive" and should be removed. However, the ASA ruled that PETA has a right to place the ad.

The following top stars donated their time to PETA in order to help focus public attention on cruelty issues: designer Stella McCartney; photographer Mary McCartney; model Joanna Krupa; French figure-skating champion Surya Bonaly; author and Nobel laureate JM Coetzee; singers Jamelia, Bryan Adams, Shirley Manson and Joss Stone; and actors Lucy Davis, Alicia Silverstone, Forest Whitaker, James Cromwell, Sir Roger Moore, Julie Christie, Pamela Anderson, Shilpa Shetty and Lisa B.

PETA's attention-grabbing demonstrations garner headlines and airtime, bringing the audience’s focus to the plight of animals. Our campaigns gained momentum in 2007 with hundreds of creative actions, including a 48-hour fast by an 88-year old PETA activist to protest against primate experiments at Oxford University.

In behalf of animals used for food, PETA activists lay naked in giant "meat packages" in France to show that meat is murder; dressed as mermaids to protest against a fish-farming fair in Edinburgh; demonstrated at KFC restaurants to protest against the chain's suppliers' cruel treatment of chickens; sat inside "battery cages" outside the International Egg Forum in Brussels to show how hens suffer in these hideous devices and acted out "force-feeding" at Selfridges to protest against the sale of foie gras. We demonstrated outside chef Gordon Ramsay’s Claridge's restaurant to protest against his promotion of horse meat on his show, The F Word. When former US Vice President and environmental advocate Al Gore visited London, we greeted him with the message that meat is the top cause of global warming. With foot-and-mouth disease and bird flu in the news, we posed as "horsemen of the apocalypse" to highlight how diseases caused by factory-farming threaten our future.

As part of our efforts to help animals keep their fur, we continued our hard-hitting campaign against Burberry with demonstrations outside its stores in Switzerland, Italy, Poland, Russia and Greece — in addition to our near-daily demonstrations outside Burberry's headquarters in England. We also attended Burberry's annual meeting to ask the company to stop selling fur. PETA activists even chained themselves to the doors of a Burberry store in Milan and stormed the catwalk during Burberry’s show at Milan Fashion Week with signs reading, "Burberry: Fur Shame".

Special note of thanks... PETA also pulled off daring "runway takeovers" at the Prada show in Milan and at the Valentino and Christian Lacroix shows during Paris Fashion Week, netting enormous amounts of media coverage, which allowed us to educate millions about the fur industry's abuse of animals.

Papier-mâché seals (filled with fake blood) were bludgeoned by PETA activists on the steps of Canadian Embassies in London and Paris to call for an end to Canada's barbaric annual seal hunt.

PETA also organised the sixth annual "Human Race" in Pamplona — one of 2007's largest animal rights protests anywhere in the world. Hundreds of international participants wore plastic bull horns — and little else — garnering coverage by the world's largest news outlets of the suffering that animals endure in the Running of the Bulls and the cruel bullfights that follow. Leading up to this event were a series of antibullfighting demonstrations held at Spanish Embassies in countries across Europe.

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